ASSIGNMENT ABOUT SOHE TRAVEL AND TOURS
The marketing function is defined as the business company's roles that enable
the company to identify and source well the successful products needed by the market
and helps in the promotion of the business company (Kotler, 2012). These marketing
functions are common elements in business companies. These include marketing
research, plan for the product, and the process of development, making of sales, sales,
customer service, and finance, among others (Kotler, 2012). The functions of marketing
consider different business organizations' responsibilities, and these are accountable for
the increase in an organization's growth.
The marketing functions further consist of marketing research, strategy
management, financial team, product developments, distribution systems, and HR
department. These functions contain various roles that work together to ensure the
promotion of growth within the business company. The primary roles and the
responsibilities for the marketing functions include market research, product
development, finance, communication, promotion, and distribution (Howell, 2015).
These functions of marketing play a great role within the business company, and also,
these are closely linked with others functions of the organization.
Elements of the Marketing Process
The marketing concepts can be divided into five main concepts that reflect the
marketing core at the coconut bliss. The marketing concepts consider the current
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