Assignment About Sohe Travel and Tours.edited.edited.edited.edited.docx

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ASSIGNMENT ABOUT SOHE TRAVEL AND TOURS <University> Assignment About Sohe Travel and Tours By <Your Name> <Date> <Lecturer’s Name and Course Number> <Your Name> 2021 Page 1 of 25
ASSIGNMENT ABOUT SOHE TRAVEL AND TOURS Assignment Introduction The marketing function is defined as the business company's roles that enable the company to identify and source well the successful products needed by the market and helps in the promotion of the business company (Kotler, 2012). These marketing functions are common elements in business companies. These include marketing research, plan for the product, and the process of development, making of sales, sales, customer service, and finance, among others (Kotler, 2012). The functions of marketing consider different business organizations' responsibilities, and these are accountable for the increase in an organization's growth. The marketing functions further consist of marketing research, strategy management, financial team, product developments, distribution systems, and HR department. These functions contain various roles that work together to ensure the promotion of growth within the business company. The primary roles and the responsibilities for the marketing functions include market research, product development, finance, communication, promotion, and distribution (Howell, 2015). These functions of marketing play a great role within the business company, and also, these are closely linked with others functions of the organization. Elements of the Marketing Process The marketing concepts can be divided into five main concepts that reflect the marketing core at the coconut bliss. The marketing concepts consider the current <your name here> Page 2 of 6
ASSIGNMENT ABOUT SOHE TRAVEL AND TOURS alongside the future trends that fit in the successful planning of marketing. These marketing concepts include production, marketing, product, selling, and the societal concept. These are explained below; The production concept is based on the consumer's perception, which ascertains that consumers get inclined to products already available in large quantities within a market at lower prices. Therefore, the organization's operation capacity must concentrate highly on increasing the production rate (Lewis, 2013). The concept of the product; in this concept, the consumers are assumed to relate and select the products they assume to contain a value for the money, quality, and innovative approach. The concept ascertains that it is easy for business companies to retain their consumers by offering products and services that are considered beneficial to them. The selling concept assumes that the modern consumer's mindset is easily attracted through promotion. These consumers tend to focus on the products and products highly promoted within the market (Lewis, 2013).

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