Memo #1 - to dominate sales of cars in America until...

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Memo #1 My company’s industry is favorable because it involves a product used by every adult every day. Ford’s cars are also favorable products. The Ford Company is also favorable in the general economic and political environment because they are a company known world-wide. Their name is a economically significant symbol in the world. Ford’s position in the car industry is unfavorable. It is unfavorable because they used to be a leader or pro-active because they used
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Unformatted text preview: to dominate sales of cars in America, until recently they are now getting owned by Foreign Car Company’s because they are producing cars with high gas mileage whereas Ford is not. Finally the assessment of the non-financial information contained in Ford’s annual report is favorable because it tells me why Ford is losing money and why they are losing money fast....
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