INDUSTRY OVERVIEW • The luxury goods industry was rooted in Europe. • The market experienced a dramatic shift in 1980s when there were many merger and acquisitions. • From 1995-2007 the market revenue increased more than double. • In 2008-2009 due to Global recession the industry got slammed and revenues went low. •The US was the single largest individual market at $57 billion. • In 2009, the industry was split into four categories namely: Apparel, Accessories like handbag, leather goods, Perfumes & Cosmetics, and Hard luxury goods like jewellery and watches. • Two-thirds of industry revenues were controlled by 35 brands.
