ContentsINTRODUCTION......................................................................................................................2RATIONALE OF INTERNATIONALIZATION......................................................................3PESTEL ANALYSIS OF RUSSIA............................................................................................4Political Factor.......................................................................................................................4Economic Factors...................................................................................................................4Socio Cultural Factor.............................................................................................................6Hofstede Analysis...............................................................................................................7Technological Factor..............................................................................................................9Environmental Factor.............................................................................................................9Legal Factor.........................................................................................................................10SWOT ANALYSIS-RUSSIA...................................................................................................10COMPETITIVE ADVANTAGE- RUSSIA.............................................................................13PESTEL ANALYSIS - UAE....................................................................................................14Political Factors....................................................................................................................14Economic Factors.................................................................................................................15Socio-Cultural Factors.........................................................................................................16Hofstede Analysis.............................................................................................................16SWOT ANALYSIS-UAE.........................................................................................................19COMPETITIVE ADVANTAGE- UAE...................................................................................20ENTRY MODE OF BUSINESS..............................................................................................22
INTRODUCTIONChai point is India's largest tea retailer. It has over 100 stores across 8 prominent cities in thecountry. Chai point also offers 'chai on call' which is its home delivery service, with apromise of delivery within thirty minutes from placing the order. The company also has'box.c' which involves selling automatic tea dispensers to corporate offices[ CITATION cha \l1033 ].ESTABLISHMENT:Chai point was established in the year 2010, in Bengaluru, India by entrepreneur AmuleekSingh. Amuleek Singh is an MBA graduate from Harvard University. After finishing hiseducation, he started working in an IT company and observed how all his colleaguesimmediately went to have tea during their lunch breaks. This gave him the idea to start a tearetail business and thus Chai point was born[ CITATION wik \l 1033 ].CURRENT SCENARIO:At present Chai point has more than 1200 employees. It has more than 100 stores andoperates across 8 prominent Indian cities - Bangalore, Delhi, Gurgaon, Noida, Mumbai, Pune,Hyderabad and Chennai.BUSINESS MODELS FOLLOWED BY THE COMPANY:Retail outlets: The company has more than 100 retail outlets across India. Differentvarieties of tea, fruit juices, cakes, muffins etc are sold in these stores.Chai on delivery: The company accepts home delivery for its products. It follows a 3-10-20 rule for this. 3 minutes for the order to be acknowledged, 10 minutes for it to bedispatched and 20 minutes for it to be delivered to the customer.boxC.in: This is an IoT enabled automatic tea dispenser service that is made availableto corporate offices, who want to provide such services to their employees.Company website: The company sells packaged snacks called 'made for your chai'through its website as accompaniments to tea. It also sells different types of loose teaand tea bags[ CITATION cha \l 1033 ].
VALUATION:Chai point is currently valued at INR 2570 crore. It is supposed to grow to 4,540 crore by theyear 2023 according to Euromonitor. A few investors of Chai point are Paragon Partners,DSG, Eight Roads Ventures and Saama Capital[ CITATION Pee19 \l 1033 ].RATIONALE OF INTERNATIONALIZATION[CITATION Aho10 \l 1033 ] refers to the process of internationalization as resource-based,cyclic, and experiential learning-by-doing process, seemingly anticipating later researchstreams concerning dynamic capabilities and temporary competitive advantages in thecontext of internationalization. Firms are assumed to slowly internationalize to gainknowledge, to reduce uncertainty, to avoid risks, as well as to adopt new ways of doing
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