MKT4410_Rosoy_CaseStudy.docx - 1 Case Study 1 Oculus Rif...

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1 Case Study 1: Oculus Rif Laura Rosoy Berkeley College NYC MKT4410: New Product Development Professor Malcolm April 14, 2021 1. What were the challenges and uncertainties facing the parent company, especially in its startup days before the Facebook purchase and when the company founders were raising Kickstarter funds?

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