378335997-Principles-of-Marketing-and-Human-Resources-Management-Coh432-1509906793466.pdf

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DEPARTMENT - COMMERCECourse PackFORPRINCIPLES OF MARKETING AND HUMAN RESOURCES MANAGEMENT-COH432COH432 - PRINCIPLES OF MARKETING AND HUMAN RESOURCES MANAGEMENTTotal Teaching Hours For Semester : 60Total Teaching Hours For Semester : 4Max Marks : 100Credits : 4Course Objectives/Course Description:Principles of Marketing and Human Resource Management exposes students to the fundamental concepts ofmarketing and human resource, It gives an understanding of the principles and concepts of marketing as well ashuman resource and explains how it is connected to the integrated management system. It also helps the studentsto gain knowledge on the concepts of, human resource planning, job design and analysis, recruitment and selection,training and development, human resource development, all of which will give them valuable skills as an employeein any given industry.Learning OutcomeAble to understand and find the market segmentsTo gain better understanding of marketing mix.To understand various concepts of Human resource

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