IB315 Unit 4 Case Study .docx - 1 Case Study The...

This preview shows page 1 - 4 out of 8 pages.

1 Case Study: The Globalization of Walmart Michael DiMaggio IB315 International Business Mr. Robert Quesada February 4, 2021
2 1.) Why has Walmart viewed international expansion as a critical part of its strategy?
2.) What did Walmart do to enable the company to achieve success in Latin America and China?
3 decided to enter the markets in Argentina through a wholly owned subsidiary. With these initial starting points, Walmart felt they were comfortable in new international markets and were ready to take on the challenge of markets in Asia. They targeted China first, with a population of 1.2 billion and low purchasing power of consumers, their low-price discounts made sense for

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture