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6/16/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_1014Marketing Strategy QuizDueJun 20 at 11:59pmPoints15Questions15AvailableJun 7 at 12am - Aug 1 at 10:59pmabout 2 monthsTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 115 minutes15 out of 15Answers will be shown after your last attemptScore for this attempt:15out of 15Submitted Jun 16 at 9:22pmThis attempt took 15 minutes.Take the Quiz Again1 / 1 ptsQuestion 1The company BarkBuddy decided to pursue a product allowing customersto use its phone app to find a dog for adoption. The app lets a potentialowner swipe through profiles of nearby dogs needing a home with asimple Yes or No. Its users tell BarkBuddy what they are looking for in adog and fill out a form for a pre-screening. BarkBuddy’s details indicatethat it has decided on its:strategytacticsobjectives
6/16/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_10141 / 1 ptsQuestion 2Patagonia’s mission is to, “Build the best product, cause no unnecessaryharm, use business to inspire and implement solutions to theenvironmental crisis.” To match this mission, they design and sell usefulthings made to last and ask their customers not to buy what they don’tneed or can’t really use. This statement is an example of a missionstatement affecting the company’s:
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2/81 / 1 ptsQuestion 3Skullcrushers makes bodybuilding weights and weight bars. For 2016they plan to offer a new product line of weight benches to themarketplace. It planned on increasing its market share in the bodybuildingequipment market 5% by rolling out marketing campaigns to extremeathletes and obtain 1000 new leads for its new product line by July 2016.