STOLTMAN 3RD Assignment- Jenai Jackson[1] - Re-Read the article How Auto Makers Keep You Coming Back by Joseph B White published inthe Wall Street

STOLTMAN 3RD Assignment- Jenai Jackson[1] - Re-Read the...

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Re-Read the article: “How Auto Makers Keep You Coming Back” by Joseph B. White, published Jan 22, 2013 inthe Wall Street Journal (attached) – AND the additional articles posted to Blackboard under the entry “Loyalty” and consider the following questions and take the steps described below as you take a deeper dive into the concepts of satisfaction and loyalty and the. Prepare your answers to the following questions and submit via email by the deadline. Please use 12pt ARIAL font and 1 inch margins. 1. What is brand loyalty and how is it measured? Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviors such as word of mouth advocacy. 2. Explain why Jim Farley said the following: "There is no more important topic for our industry, in terms of the revenue for different companies, than loyalty." Because brand loyalty keeps the customers returning, and increases the revenue even more than the people who have no brand loyalty. 3. Of the strategies discussed in the article, which do you think are the three most effective for driving brand loyalty? Why? Fuel economy, because customers want to feel like they are saving, like they are getting more for their money. Reliability, because they have a life and they have to attend to many needs and wants, like working, go grocery shopping, they need something reliable. The 'deal', because everyone wants to feel like they are getting more for their money. 4. Take the principles and practices used by the auto industry described in the article and apply them to another industry or product category (this can be the topic your term paper is focused on)? To the extent that these principles apply in this other setting, what does this tell us about the underlying causes and expressions of consumer behavior? To the extent that there are differences, how can we explain this?
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When customers return to a company, and informs you about what they like and what they didn’t like, all those things should be taken in consideration. Also, marketers should look at the lifestyles and the desires and needs of the customers and that helps marketers evaluate the consumer’s behavior. Also,
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  • Winter '14
  • Stoltman
  • Marketing, Corporate Average Fuel Economy, American Customer Satisfaction, JD Power

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