April 2nd - ConciseReport ..

April 2nd - ConciseReport ..

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Concise Report   Malon Bryant is my younger sister she attends Troy High School and volunteered to be interviewed  furthermore she does not work. Her mundane 5 dollar purchase was eye liner. She said that she was shopping  for shoes in DSW and as she was shopping for shoes the thought came to her that she need eyeliner and 5  below was next to the DSW. She said the eyeliner that she already owned was no good and felt as though she  needed more. I asked if there was any alliance to 5 below she no. The 5 below was conveniently located. THe  journey was all accessibility rather than looking for the best of the and going all over town for eyeliner. THe  second person I interviewed was Jessica Mason a wayne state alum. Her mundane five dollar purchase was a  candle glass and a tumbler glass. The purpose of this purchase was for her Neo. The items that were purchased  from the  Dollar Tree. She was near Michaels making purchase for material for the gift she was making. Once  again another purchase made out of convenience out of accessibility. She told me she usually goes to dollar  general because it is near her house. So there is loyalty to any store that the item was purchased at. Brooke  purchased five dollar conditioner while shopping at wal mart. She bought the conditioner due hearing about it  from word of mouth from family and friend. She also has experienced paid and unpaid pathway. AIDA model  is displayed fully here. Her attention of the conditioner was brought interest was grasped which caused her  desire for the product to increase then the action was made. The 50 dollar purchase that served a utilitarian  function for Malon was a $120 toothbrush after she her braces was placed in her mouth. The purchase was 
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  • Winter '14
  • Stoltman
  • Purchase, final decision, dollar purchase, consumer choice decision, Malon Bryant, Brooke Johnson­Paige

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