Role Play Part 2 - 472 460ROLE-PLAY 2AAssociation Accounts Discovering a Customers Buying Strategy Customers Instructions Background Information You are

Role Play Part 2 - 472 460ROLE-PLAY 2AAssociation Accounts...

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472 460ROLE-PLAY 2A—Association Accounts Customer’s Instructions Discovering a Customer’s Buying Strategy Background Information You are to assume the customer role of Erin Adkins. You are very active in the YWCA. Your local YWCA has decided to sponsor a local physical fitness seminar to coincide with National Fitness Week, and you have been elected chairperson in charge of the meeting. You telephoned the Park Inn Convention Center and asked them to send out a salesperson, who recently called on you to talk about your needs for the Association convention meeting. For this sales meeting, you need a convention center that can meet the following six buying conditions: ___ _ I need a meeting facility for a one-day YWCA Physical Fitness Seminar / to fit a budget of $6,400. ___ _ I want a chicken banquet lunch served at noon for 150 people / for the first Thursday of next month. ___ _ I need a 3,000 sq. ft. room for vendors to display their products / from 3:00 to 7:30 P.M. ___ _ I need a meeting room that will accommodate 150 people / from 1 to 3 P.M. with theater-style seating. ___ _ I also want non-smoking, single guest rooms for 40 seminar leaders / to stay in the night before. ___ _ I want a convenient downtown location with a lot of convenient parking.
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  • Winter '14
  • Stoltman
  • Sales, salesperson, direct response, slash mark, Park Inn Convention Center

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