Unformatted text preview: Recreational drug users. D. How do “THEY” think? They think that DEMF is a good place to let go and be themselves. E. What do “THEY” want?They want an amazing experience. 2. Personas: The most commonly agreed upon definition of a persona is “an archetypal representation of an actual user group whose members share similar needs and goals.” A. Identify target research segments 17-30 avid music listeners who have been previously attending the DEMF B. Conduct qualitative research with real people C. Analyze Data and Develop Persona...
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- Winter '14
- target research segments, Building Customer Profile, Detroit Electronic Music, actual user group, recreational drug users, avid music listeners