Team 6 Segment & Persona Outline - Team6 1 Segments A WhoareTHEY B WhatareTHEYlike C WhatdoTHEYdo D E 2 HowdoTHEYthink WhatdoTHEYwant Personas:

Team 6 Segment & Persona Outline - Team6 1 Segments A...

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Team 6 Building Customer Profile and Personas Detroit Electronic Music Festival 1. Segments: A. Who are “THEY”? B. What are “THEY” like? C. What do “THEY” do? D. How do “THEY” think? E. What do “THEY” want? 2. Personas:   The most commonly agreed upon definition of a persona is “an archetypal 
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Unformatted text preview: representation of an actual user group whose members share similar needs and goals.” A. Identify target research segments B. Conduct qualitative research with real people C. Analyze Data and Develop Persona...
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  • Winter '14
  • Stoltman
  • User Group, target research segments, Building Customer Profile, Detroit Electronic Music, actual user group

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