Rough.docx - Apple Current Strategy Apple is undoubtedly...

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Apple Current Strategy Apple is undoubtedly using offensive strategy to earn market share. Here are four elements of the apple Business Strategy: 1. Focusing on product design and functionality: Apple business strategy is vertical integrated in a way that the Apple has expertise in software, hardware, and services at the same time. It is one of the major factors that set it apart from the competition. 2. Reducing dependability: Apple is not interested in sharing the critical elements of their user experience with third parties service provider. Hence, they are working on reducing the dependability. Furthermore, Apple is carefully positioning its resources and the overall iOS platform to stress value propositions at which Apple has historically excelled. In other word, instead of letting third-parties have all the fun, Apple wants more. 3. Enhancing customer experience: Apple business strategy is designed by considering the customer needs and demand for enhancing customer satisfaction level.

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