Ch 1 - platform notes .docx - Ch 1 Welcome to the platform...

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Ch 1 - Welcome to the platform revolution -A platform is a businesses based on enabling value creating interations between externalproducers and consumers -The platform purpose is to consummate matches among users and to facilitate the exchange of good, services or social currency and enabling value creation for all particopants -Pipeline business – linear value chain -Since the past few years, more and more busiensses are shifting from the pipleline structure to the platform structure oIn the world of platforms, different types of users – some producers, some consumers and some who play both roles at various times connect and conduct interations with one another using the resources provided by the platform oIn the process of this – they exchange, consume and sometimes cocreate something of value Value may be created, changed, exchanged and consumed -Every platform operates differently, attracts different kinds of users, and creates different

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