Goals and Strategies of Informative Speaking*Be accurate (sources & timeliness)*Be objective (perspectives & trends)*Be clear (organize & define)*Be meaningful (setting & amount)*Be memorable (examples, humor, & involvement)Guidelines for Effective Informative Speeches*Capture attention and interest immediately*Be creative*Cite oral sources accurately*Signpost main ideas*Connect new information with familiar*Use repetition and reinforcement*Interesting visuals*Be an Ethical researcher and presenterChapter 12