Marketing the Counterculture

Marketing the Counterculture - Marketing the Counterculture...

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Marketing the Counterculture 1967 – KMPX the birth of “underground” FM radio. Featuring DJ Tom Donahue 1967 – Monterey Pop Festival: Introduces the commercial possibilities of large star-studded outdoor rock shows o Emergence of Jimi Hendrix and the Who The concert also reinforces Americans relationship to soul music in the psychedelic era with Otis Redding’s performance A Return to Roots Music 1968 – They Byrds (with Gram Parsons as a member) release Sweetheart of the Rodeo and become the first rock band to play the Grand Ole Opry o A return to simple, unadorned music, with an obvious country feel – a reaction to the pretentiousness of psychedelia o 1968 – The Band (formerly the Hawks, Dylan’s backing band in 1966) released Music From Big Pink – rooted older vernacular “roots” music styles. The album is a huge influence on Eric Clapton. 1969 – Bob Dylan records
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Marketing the Counterculture - Marketing the Counterculture...

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