Week 1 - Introduction to Digital Marketing. Paid, Owned, and Earned Media Framework (1).pdf

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43ntroduction to ±igitalGFMarketingPaid, Owned, and #"arned GFMedia .-rameworkHFA.Ttodol k Tummer 2021[email protected]>HFA 915 - seek 1
GFMeet Your 43nstructorHFA tt Ttodol k±dd me on [email protected];inked53n
²ourse 53ntroduction[email protected];e rning outcomesZcopic outlines$"v lu tion: ±ssignments & group project[email protected];ogisticsnd other consider tions53ntroduction toigit l HFA rketingsh t is digit l m rketing? 53ts import nce in businessigit l HFA rketing /-r meworkSole of technology in digit l m rketing[email protected];imit tions² tegorizendssess digit l m rketingpplic tions for fit within the over llm rketing mix.±genda and Learning /(Goals[email protected]>HFA915 - seek 1: 53ntroduction Zcoigit l HFA rketingHFA.Ttodol k - Tummer 2021
At the end of the course° you should be able toUnderstanddigital marketing as a unique° valuable component of a marketing strategyCreatebasic social media accounts° appls° tools° and platformsCompare±contrastdigital marketing tools within overall marketing mixDesign ± Evaluatedigital marketing strategies for businessesUnderstandimplications of digital marketing in context of ethics$pplydigital marketing tools and strategy to build a personal brand portfolioLearning Outcomes[email protected]>HFA915 - seek 1: 53ntroduction Zcoigit l HFA rketingHFA.Ttodol k - Tummer 2021
Zche course will becombin tion ofconceptu l discussionpplic tions of digit l m rketing methodsc sesnd specific re dings2-w y p rticip tion!Zchere will besignificant asynchronouscomponent²ourse m teri ls (re ding, c ses, videos,, etc.) which you need to follow & underst ndoutside of cl ss timing. Zchese will not be discussed in det il during live in sessiongsing cl ss times check-in, cl rific tion,nd follow up discussions b sed on these m teri lsProcedures[email protected]>HFA915 - seek 1: 53ntroduction Zcoigit l HFA rketingHFA.Ttodol k - Tummer 2021
The goal of this assignment is to get you tobe comfortable posting ‘thoughtleadership’ pieces online and building yourpersonal brand as an emerging marketing

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Term
Winter
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