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Unformatted text preview: Comm. 200 Exam 1 Study Guide Comm. 200, Ken Sereno Study Guide for Exam 1, FALL 2007 Chapter 1: Introduction to Studying Communication 1. Why is the Annenberg School the School for Communication and not the School for Communications? Communication is the study of the process while communications is the study of the technology. Communication studies how people communicate, the outcomes of communication, and why people communicate the way they do. 2. Why should one study communication? To understand social behavior and social interactions, to understand yourself, and to improve communication skills. 3. How do scholars in Communication differ from scholars in other disciplines such as psychology who also study communication? Explain. Scholars in other disciplines only consider communication to be a secondary process to determine other variables and theories respective to their field, rather than develop full theories of communication. 4. What are the goals or functions of science? Description , to identify the variables relevant to a situation Explanation , to account for outcomes and effects Prediction , to hypothesize future outcomes and effects Control (Application), to control goals, solve problems in the real world 5. Name and describe the concepts discussed under Understanding the Nature of Communication. Symbolic process: symptom , unintentionally exhibited behavior; symbol , an intentional means of communicating such as words or gestures Social process: two or more people involved, deliberately engaged Co-Orientation process: two or more communicators simultaneously aware of and focused on each other and the topic Individual Interpretation process: people interpret messages differently Shared Meaning process: some meaning must be shared, such as denotation 1 Comm. 200 Exam 1 Study Guide Contextual process: communication is different in different contexts; what is talked about and how it is talked about in interpersonal, group, organizational, etc 6. Diagram the 3 different models of communication. What are their essential qualities? Provide an example illustrating each model. What are the advantages and disadvantages/limitations of each model? Linear Model : Sender Message Channel Receiver Restrictive, one way process with no responses Example: watching TV or leaving a voicemail Interaction Model : Sender Message Channel Reciever ^ / Receiver Message Channel Sender Involves two people, one is sender then becomes receiver Example: text messaging, pen pals, e-mail Transactional Model : Transceiver Message...
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This note was uploaded on 02/13/2008 for the course COMM 200 taught by Professor Sereno during the Fall '07 term at USC.
- Fall '07