FINAL PAPER - INTRODUCTION As a society that is constantly...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
INTRODUCTION As a society that is constantly exposed to media messages from billboards, commercials, magazine ads, the Internet, and more, we cannot help but be affected by this surplus of information. The media today is so influential that it has the potential to affect the way we think and act every day. This phenomenon can be explored from countless perspectives, and this study will examine one from a political view. “The recent proliferation of a wide array of television news sources has influenced the manner in which a large number of Americans get their information about politics and government.” (Morris, 2007). It makes sense that the more often someone is exposed to a particular media, in this case national television news, the more likely they will be influenced by it. People who frequently watch national news on television receive countless political messages from news reporters and the politicians that they interview. Around the time of elections, politicians are extremely interested in the number of people who will vote and who they will vote for. They are also interested in the way television news is delivered because it may have an effect on who people decide to vote for. Because national news is a major factor in the outcome of elections, news exposure and bias has been an important research topic. There have been several studies that explore the implications of specific news channels such as Fox and CNN. One study suggests that the styles of different stations contribute to the polarization of political parties in the United States (Morris, 2007). Interestingly, Morris’ study also found that Fox News Channel viewers as a whole had a distinct view of George Bush. These findings raise important questions about the attention paid to news programs and if a more conscientious viewing of news will affect the outcome of voters in a presidential election. Furthermore, a similar but separate study supports the theory that media bias does affect voting behaviors. DellaVigna and Kaplan found that the Republican Party
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
not only gained 0.4 to 0.7 percentage points in towns that introduced Fox News, voter turnout increased as well (DellaVigna, 2007). These studies support the concept that television news’ monumental impact on its viewers by creating bias and polarized attitudes between the Democratic and Republican Parties. However, further research is needed on how the non-viewers are affected. In the past decade, attention has been drawn to the lack of young voters in the United States. Citizens that are at least eighteen years old have the right to register to vote, yet so many do not. Lack of interest, lack of political education, or lack of information about registering may all be feasible explanations of why so many young adults do not vote in presidential elections. Another possible factor is a low percentage of young news viewers. If the youth population is not frequently exposed to the swarm of political messages contained in national news programs, they may be
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/09/2008 for the course COMM 211 taught by Professor Traubaut during the Winter '08 term at University of Michigan.

Page1 / 8

FINAL PAPER - INTRODUCTION As a society that is constantly...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online