batu.docx - 1 Description of customers Horse breeders...

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1. Description of customers Horse breeders Dairy farmers Wholesale suppliers Psychographics Personality type Polite approach, social standard Moderate approach, Polite Polite approach, modest Preferences Availability of imported products Productive farming techniques Production of cheaper products Demographics Age 40-50 35-45 40-50 Location Japan South-East Asia Hong Kong Gender Both male and female Both male and female Both male and female Income More than 5 Million Yen 1 Million USD More than 3 million yen Behaviour Likes and dislikes Improved product quality in affordable cost Improved product quality in affordable cost Improved product quality in affordable cost Sports Judo, Baseball and Kendo Judo, Baseball and Kendo Judo, Baseball and Football Hobbies Reading business magazines Reading business magazines Reading business magazines Featured aspects of an ideal firm: Shadai Farm Number of employees: 118 – 120 around Revenue: 100 Million dollars in annual terms Scope of geographical position: The farm is located at an accessible place in Japan. The place of Hokkaido island at Abira has some fertile aspects and having the support of productivity, the respective farm can better manage expansion strategies and such strategies are valued for career growth. Type of business: Farming Decision-making: The family is mostly based on family entities and the three brothers are managing decision making terms as per need and regular operations. The three brothers called Katsumi, Haruya and Teruya are sole decision-makers of the company.
Budget: 500 Million dollar 2. Locating customers Hangout Points:

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