persuasion - Psychology 101 Health Psychology Exam#1 Mean...

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1 Psychology 101 Health Psychology Professor David Sherman Class # 12 Health Behavior Change: Persuasion Exam #1 Mean: 39.9 Approximate Distribution Median: 40.0 A: 20% SD: 5.1 B: 35% Minimum: 23 C: 30% Maximum: 50 D/F: 15% Grades are posted on the web. Please contact TA Debra Bunyan with questions about the exam. Most common causes of death USA, 2000 Cardiovascular disease (700,000) Cancers (550,000) Strokes (167,000) Chronic obstructive lung disease (122,000) Accidents (98,000) Diabetes (70,000) Pneumonia (65,000) Alzheimer’s disease (50,000) Kidney infections (37,000) Blood poisoning (31,000) Cardiovascular disease Cancers Strokes Chronic obstructive lung disease Accidents Behaviors associated with the most common causes of death (USA) Diabetes Pneumonia Alzheimer’s Disease Kidney Infections Blood Poisoning Do you behave in healthy ways? Do you sleep 7-8 hours per day? Do you eat breakfast most days? Do you rarely eat between meals? Are you at an appropriate weight for your height? Do you refrain from smoking? Do you drink alcohol only in moderation? Do you exercise regularly?
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2 Aspects of Persuasive Communications Does the message appeal to reason or emotion? Does the message appeal to fear? Can the message cause reactance? Is the message framed in terms of losses or gains? What assumptions does the message make about peer pressure? Reason v. Emotion (Cacioppo & Petty, 1986) Involved Audience – Reason works better than emotion Uninvolved Audience – Won’t even process the reasons you give, so appeal to emotion Aspects of Persuasive Communications Does the message appeal to reason or emotion? Does the message appeal to fear? Can the message cause reactance? Is the message framed in terms of losses or gains? What assumptions does the message make about peer pressure? Does Fear lead to Attitude Change?
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