Air-faresmgt.doc - Air Fares and Airlines Management...

Air Fares and Airlines Management
DIPLOMA
TOURISM MANAGEMENT
MODULE II

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Air Fares and Airlines Management
Objectives
➢ To understand the structure and dynamics of airline industry;
➢ To understand the airport and airlines management linkages
➢ To study the international airfares, regulations and formalities to travel, and
➢ To study different organizations and their contributions to airlines management

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UNIT – I
Introduction to Airline Agency Role and Its Functions
Learning Objectives
By studying this unit the students will be able to understand the following:
➢ IATA – Its objectives, functions and role
➢ ICAO – Its function and role
➢ Airport Authority of India
➢ Open Sky Policy
➢ International Conventions
Introduction
Tourism is a complex industry that involves a broad range of businesses,
organizations and government agencies working together at different levels to deliver a
complete tourism experience. Each party in the chain contributes to the overall
holiday experience of the customer - from initial destination marketing through to the
ground level experience. Each state and territory within in a country has its own
government tourism agency that works to promote the country as a tourism
destination internationally. Within each state and territory there are a number of
other organizations - the Regional Tourism Organizations and Visitor Centers, that

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work with the local tourism industry, local government and state organizations to
develop and market tourism in their local area. In this section you will find details on
how various organizations works with the various types of industry and also will
understand the policies and regulation of international associations.
IATA (International Air Transport Association)
The International Air Transport Association (IATA) is an international industry trade
group of airlines headquartered in Montreal, Canada, where the International Civil
Aviation Organization is also headquartered. IATA was formed on 19 April1945, in
Havana, Cuba. It is the successor to the International Air Traffic Association, founded
in The Hague in 1919, the year of the world’s first international scheduled services. At
its founding, IATA had 57 members from 31 nations, mostly in Europe and North
America. Today it has about
230 members from more than 140 nations in every part of the world.

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Role of IATA
IATA’s mission is to represent, lead, and serve the airline industry. IATA represents
some 230 airlines comprising 93% of scheduled international air traffic. The Director
General and Chief Executive Officer is Giovanni Bisignani. Currently, IATA is present
in over 150 countries covered through 101 offices around the globe. All the Airline
rules and regulations are defined by IATA. The main aim of IATA is to provide safe and
secure transportation to its passengers. The IATA’s mission includes three types of
actions: representing the industry and lobbying governments and regulators; leading
the industry by working with airlines to increase passenger convenience; and serving