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Student Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication plan
10118NAT Diploma of Social Media Marketing Student Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication plan Copyright 2019 © Australian College of Business Intelligence All rights reserved Version: 19.1 Date Modified: January 2020 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College of Business Intelligence. Disclaimer: The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information it provides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neither the Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warranties concerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm information from another source if it is of sufficient importance for them to do so. Student Assessment Guide: BSBMKG523 Version: v19.1 Page 2 of 22 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
10118NAT Diploma of Social Media Marketing Student Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication plan Contents 1. Assessment Information 4 A. Purpose of assessment 4 B. What you are required to do 4 C. Competencies being assessed 4 D. Important resources for completing this assessment 5 E. A note on plagiarism and referencing 6 F. A note on questions with role plays 6 G. Instructions for completing this assessment 6 2. Assessment Coversheet 8 3. Assessment Questions 9 A. Task A - Demonstrate integrated marketing knowledge 9 B. Task B - Plan and develop marketing communication brief 13 C. Task C - Design integrated marketing communication strategy 15 D. Task D - Develop creative brief 16 4. Student Self Checklist 17 Student Assessment Guide: BSBMKG523 Version: v19.1 Page 3 of 22 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
10118NAT Diploma of Social Media Marketing Student Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication plan 1. Assessment Information A. Purpose of assessment This assessment will develop your skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. B. What you are required to do For this assessment, you are required to complete 4 tasks: Task A – Demonstrate integrated marketing knowledge Task B – Plan and develop marketing communication brief Task C – Design integrated marketing communication strategy Task D – Develop creative brief

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