Rick Sanchez- BSBMKG523 Marking Guide.pdf - 10118NAT...

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10118NAT Diploma of Social Media Marketing Marking Guide: BSBMKG523 Design and develop an integrated marketing communication plan Marking Guide: BSBMKG523 Version: v19.1 Page 1 of 4 Developed by: ACBI Approved by: DoS Issued: October 2019 Reviewed: December 2019 BSBMKG523 Marking Guide for Tasks A-D Candidate name: Rick Sanchez Unit of Competency: BSBMKG523 Design and develop an integrated marketing communication plan Assessment and marking criteria: The Trainer & Assessor is to place a tick ‘ ’ in the appropriate column for each criteria for Satisfactory (S) or Not Satisfactory (NS) assessment Task A - Demonstrate integrated marketing knowledge Did the Candidate: S NS Comments A1: Describe key provisions of three or more legislation, codes of practice and national standards relating to marketing operations? Student did not submit A2: Explain advantages and disadvantages of using multiple media in a media plan? Student did not submit A3: Outline a wide range of marketing communication options and media vehicles? Then analyse the advantages and disadvantages of each to Tee Shirty’s campaign? Student did not submit A4: Describe three or more economic, social and industry trends which impact upon the selection of media for Tee Shirty’s campaign ? Student did not submit A5: Explain three or more influences on buyer behaviour which may impact Tee Shirty’s campaign ?

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