IB 2002 Class PPT, Chapter 1, Winter 2006-07

IB 2002 Class PPT, Chapter 1, Winter 2006-07 - Assessing...

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1 Assessing the Environment – Political, Economic, Legal, Technological Chapter 1
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1 What is Global Management? Global management is the process of developing strategies, designing and operating systems, and working with people around the world to ensure sustained competitive advantage.
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1 What is Globalism? The term globalism refers to global competition characterized by networks that bind countries, institutions, and people in an interdependent global economy.
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4 International Business Terminology Multinational company multi-country affiliates each formulates its own strategy
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5 International Business Terminology Global company … organization that attempts to standardize operations worldwide
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6 International Business Terminology International company refers to global and multinational … activities involve crossing of national borders
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7 International Business Terminology Foreign business … domestic operations within a foreign country
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Globalization Forces 8 Political
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IB 2002 Class PPT, Chapter 1, Winter 2006-07 - Assessing...

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