PA1.doc - 1 u201cHY Dairies Stereotyping in an...

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1 “HY Dairies: Stereotyping in an Organization” Emil Shrestha Westcliff University BUS 540 Organizational Behaviors Presidential Business School Professor: Hariom Sharma May 15th, 2021
2 Abstract The week second professional assignment discuss about the incident in Hy Dairies that indicates predominantly about stereotyping and social identity. The case study evaluates linkages within organizational level about individual employees’ viewpoint and firm’s inability as well as necessity for effective communication (Hunjet, Susec, & Kozina, 2017). Connecting to that this document explores the issue of inaccurate information, and simultaneously, the report explores the implications of organizational misconception and how to combat them.
3 Introduction Perception is a useful strategy for evaluating individual interactions in businesses because everyone views the surroundings and interpersonal issues distinctively. It is a well-known phenomenon that what one observes and believes is not necessarily the case. Past encounters and perceptions shape a person's sentiments. Halo effects, visual appeal, context, assumed character, profiling, and other variables all impact visual cognition (Heilman et al., n.d.). It is for this reason that every person's system for understanding facts is different. As a result, it is necessary to comprehend the concept of perception in order to notice personal characteristics at workplace and forecast their influence on job. Summarization of case study In the Hy Dairies case study, Ms. Rochelle Beauport is a multicolored lady. Because of her sense of responsibility to enhancing Gourmet Ice Cream sales at Hy Milk Companies, Mr. Syd Gilman, Vice President of Marketing, Hy Dairies awarded Ms. Beauport with a market research supervisor job from her current assistant brand manager position. Rochelle preferred her original responsibility to the present one, which was more rigorous and had a significant effect on the company’s revenue as opposed to the newer one, which was somewhat of a backstage job (McShane et al., 2020). Rochelle started to question if her color and nationality had played a role in her removal from the assistant brand manager position. Ms. Beauport started to have

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