Study Questions on Rich Media

Study Questions on Rich Media - Study Questions on Rich...

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Study Questions on Rich Media, Poor Democracy – film one 1. What is the explosion of media supposed to lead to? To a blossoming political culture 2. What has it actually led to? To a shriveling a dilapidation of democracy Who is Sumner Redstone? 3. Where does the logic of a corporate enterprise flow from (why is it important to look at media ownership)? The top - 4. How many tiers are there to the U.S. media system? Three tiers 5. Which tier is key to understanding the structure of U.S. media? The first tier 6. What will relaxing FCC ownership regulations result in? A massive wave of consolidation 7. Why does synergy make sense for media companies? cross promotion Cross production Gives more leverage over advertisers 8. Why are blockbusters so important to media companies? One blockbuster can carry an entire film studio for a whole year 9. Why has media consolidation accelerated in recent years?
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Deregulation by the government, new technologies and the logical pressure of capitalism 10. According to McChesney, what is myth of capitalism? Based on competition 11. According to McChesney what is the reality of capitalism? Based on smashing competition Who Gave Away the Airwaves? 12. What is the myth of how the media system developed? Natural private system born by heroic entrepreneurs 13. What is the reality of how the media system developed? Direct result of government policies that created it 14. In return for monopoly licenses to valuable and scarce resources, what are broadcasters supposed to do in return? These
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This note was uploaded on 04/09/2008 for the course COMM 387 taught by Professor Sutjhally during the Spring '06 term at UMass (Amherst).

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Study Questions on Rich Media - Study Questions on Rich...

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