case study.docx - RUKH Cattle Farm SUMMARY GROUP MEMBERS...

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RUKH Cattle Farm SUMMARY GROUP MEMBERS SHANZAH AAMER BAF183005 AND HAFIZ MUHAMMAD MUSTAFA BAF183006
SWOT Analysis Strengths: Rukh Cattle Farm has a housing space 100 Animals with 4 divisions of 25 animals each. It has 7.5 acres of land which can be used for the cultivation of crop for fodder. Rukh cattle farm would provide high quality vaccination in low price per animal. Rukh Cattle providing balanced and healthy diet to animals. Weakness: Rukh Cattle Farm has no standardization or certification of breed. Rukh Cattle Farm owner Hassan has no experience to run cattle farm business. Rukh Cattle Farm has lack of nearby slaughter houses and aggregators Lack of skilled and sufficient labor Opportunity: Rukh Cattle farm owner Hassan believed that increasing lot size to 100 animals would help to achieve economies of scale. Rukh cattle have advantage of location nearby of different mandi. Long term sustainability will required to expand the size of farm to 500 animals per lot. Increasing the lot size of anima to 500 would increasing the profit level of Rukh cattle farm Threat: If Rukh Cattle farm expand the size so they need investment of 2.6 million. Hassan knows that if increasing the size of farm would also increasing the cost of mortality rate.

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