100%(1)1 out of 1 people found this document helpful
This preview shows page 1 - 3 out of 6 pages.
The preview shows page 1 - 3 out of 6 pages.
OYO Case Study1.Evaluate the competitive and market context in India when OYO launched operations inthe country. Why did its value proposition resonate with buyers? How did OYO’s modelcreate value in the hotel industry in India?
Get answer to your question and much more
2.How effective has the company been in countries such as Malaysia, China, Indonesia, UAE,and Saudi Arabia? What common lessons emerge from these initial market entries?