OYO case study.pdf - OYO Case Study 1. Evaluate the...

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OYO Case Study1.Evaluate the competitive and market context in India when OYO launched operations inthe country. Why did its value proposition resonate with buyers? How did OYO’s modelcreate value in the hotel industry in India?
2.How effective has the company been in countries such as Malaysia, China, Indonesia, UAE,and Saudi Arabia? What common lessons emerge from these initial market entries?

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Term
Fall
Professor
Buchin
Tags
OYO CASE STUDY

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