Lecture 10-Nov 15th – Ethics of Advertising & Marketing Continued

Lecture 10-Nov 15th – Ethics of Advertising & Marketing Continued

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Note! The lectures link page has migrated to: http://sampsonchen.com/2012/09/13/phil-215- lecture-notes-uwaterloo-fall-2012-professor-brian-orend/ PHIL 215 Lecture #10 Today: 1. Remaining Schedule: TODAY: see below NEXT WEEK: International Business Issue & Globalization LAST CLASS: Corporate Social Responsibility 2. Today: A. Finish Advertising B. Sales: Bribery & Gift-Giving C. Equity / Diversity Issues D. Ethic of Investing A. Nestle Baby Formula Scandal 1970-90 (Continuing) 70% of world’s baby formula $12 Billion / year Fraud in the global south. Issues: 1. Deception / Fraud: - Medical Testimony / Imagery: Paying actors to say they are doctors. - Medical Claims: “Baby Formula is better than breastmilk” - FALSE !!! Main ingredient in baby formula is ASH 2. Very Expensive 3. Mixing It with Dirty Water (because there is lack of clean water supply in global south) 4. Manipulation (Convinced “good mothers” to do this, even modern western women) 5. Damage (World Health Organization estimates 500,000 - 1 million children in the global south dead due to this over a 20 year period) Migration: Advertising efforts moved from the West to 3rd world countries due to lack of legal restrictions. - Tobacco - Asbestos - Pharmaceuticals
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Drug testing: - The first version of birth control pill tested in Haiti. (At the time, it was 35 times more potent than what it is currently - this is how drug testing strategy works) Advertising Rules of T: 1. Obey laws 2. No fraud 3. Special care with children’s advertising 4. *No “misleading” advertising: average consumer standard 5. *Adhere to “community standards” of decency / propriety. * - ethical quandaries Advertiser’s justification for 4 & 5 is to “cut through the clutter” - the only way to make advertising stand out is to take risks and push the boundaries of community standards.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern