PSYCH 17 - OUTLINE 54, 55, 56, 57 Social Psychology Read...

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OUTLINE – 54, 55, 56, 57 Social Psychology Read Module 54 o Attitudes and Social Cognition - Read Module 55 - Social Influence o Conformity o Obedience to Authority o Groups Read Module 56 o Prejudice and Discrimination - Read Module 57 – Pos/Neg Social Behavior o Helping o Aggression – Read o Liking and Loving - Read NOTE: YOU BETTER READ CHAPTER 18 VERY CAREFULLY, MANY TEST QUESTIONS ON SOCIAL PSYCHOLOGY WILL COME FROM THE TEXT
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SOCIAL PSYCHOLOGY – Social Influence CONFORMITY Def : a change in behavior due to real or imagined influence of other people EX:
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SOCIAL INFLUENCE Classic study in conformity ASCH STUDY – conformity in an unambiguous situation Method 1. Groups of subjects participate in a perceptual judgment task Only one person was a real subject, the rest were confederates 2. View a target line and 3 comparison lines 3. Each person says which comparison line matches the target line Notes: First few trials -confederates say correct line Then, all the confederates say the same, incorrect line Results 1. If tested alone - 2. When tested with the group of confederates -
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WHY CONFORMITY? Informational influence Def: the influence of other people that leads us to conform because we see them as a source of correct information and use it to guide our behavior
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This note was uploaded on 04/08/2008 for the course PSYCH 100 taught by Professor Cave during the Spring '08 term at UMass (Amherst).

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PSYCH 17 - OUTLINE 54, 55, 56, 57 Social Psychology Read...

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