Media - Intro to Women's Studies Sexism and the Social...

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Intro to Women's Studies Sexism and the Social Construction of Knowledge, Part 2 Mass media and sexism Power of the media, 100% saturation by television. 94% of homes have indoor plumbing. Sex stereotypes in the media. 1. Women as victims 2. Women seen as seductive and beguiling 3. Women afraid if aging, food, and being alone. 4. Women as sex objects 5. Women occupations on television 6. Women and race issues, (white women passive, black women aggressive) Four theories of gender depiction in the media 1. Reflection hypothesis - mass media reflects the values of the general population. Media images symbolize dominant social beliefs and images. 2. Role-Learning theory - hypothesizes that sexist and racist images in the media encourage role modeling. Also encourages definition of women in terms of sex objects or family members. 3. Organizational theory of gender inequality- assumes that the subordinant position of women and minorities in media lead to them being characterized in the manner they
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Media - Intro to Women's Studies Sexism and the Social...

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