DGMANA001 Student Assessment Guide.docx - Student...

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Student Assessment Guide: DGMANA001 Use web analytics tools to gather data on marketing performance
10787NAT Advanced Diploma of Digital Marketing Student Assessment Guide: DGMANA001 Use web analytics tools to gather data on marketing performance Student Assessment Guide: DGMANA001 Version: v19.0 Page 2 of 23 Developed by: ACBI Approved by: DoS Issued: December 2019 Review: December 2019
10787NAT Advanced Diploma of Digital Marketing Student Assessment Guide: DGMANA001 Use web analytics tools to gather data on marketing performance Copyright 2019 Australian College of Business Intelligence All rights reserved Version: 19.0 Date Modified: December 2019 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College of Business Intelligence. Disclaimer: The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information it provides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neither the Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warranties concerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm information from another source if it is of sufficient importance for them to do so. Student Assessment Guide: DGMANA001 Version: v19.0 Page 3 of 23 Developed by: ACBI Approved by: DoS Issued: December 2019 Review: December 2019
10787NAT Advanced Diploma of Digital Marketing Student Assessment Guide: DGMANA001 Use web analytics tools to gather data on marketing performance Content 1. Assessment Information ...................................................................................................... 4 A. Purpose of this assessment ................................................................................................................. 4 B. What you are required to do ............................................................................................................... 4 2. Assessment Coversheet ....................................................................................................... 6 3. Assessment Questions ......................................................................................................... 7 A. Task A - Demonstrate web analytics knowledge .................................................................................. 7 B. Task B - Select and use analytics tools ............................................................................................... 11 C. Task C - Analyse data and report on performance ............................................................................. 13 D. Task D - Adjust a digital marketing plan ............................................................................................. 16 Student Assessment Guide: DGMANA001 Version: v19.0 Page 4 of 23 Developed by: ACBI Approved by: DoS Issued: December 2019 Review: December 2019
10787NAT Advanced Diploma of Digital Marketing Student Assessment Guide: DGMANA001 Use web analytics tools to gather data on marketing performance 1. Assessment Information A. Purpose of this assessment This assessment will develop your skills and knowledge required to use web analytics tools as part of digital marketing strategies to support measurement and reporting. To achieve competency in this unit you must demonstrate your ability to: 1. Select and use analytics tools 2. Capture and analyse data 3. Interpret and report on performance analysis B. What you are required to do Step 1. Read the provided resources Before attempting this assessment, ensure you have accessed and read the following resources available on Moodle ACBI Digital Marketing Academy Documents in the DGMANA001 Case study folder Step 2. Complete 4 tasks

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