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Student Assessment Guide: DGMMED001 Plan and conduct email marketing
10787NAT Advanced Diploma of Digital Marketing Student Assessment Guide: DGMMED001 Plan and conduct email marketing Student Assessment Guide: DGMMED001 Version: v20.0 Page 2 of 29 Developed by: ACBI Approved by: DoS Issued: April 2020 Review: April 2020
10787NAT Advanced Diploma of Digital Marketing Student Assessment Guide: DGMMED001 Plan and conduct email marketing Copyright 2020 Australian College of Business Intelligence All rights reserved Version: 20.0 Date Modified: April 2020 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College of Business Intelligence. Disclaimer: The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information it provides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neither the Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warranties concerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm information from another source if it is of sufficient importance for them to do so. Student Assessment Guide: DGMMED001 Version: v20.0 Page 3 of 29 Developed by: ACBI Approved by: DoS Issued: April 2020 Review: April 2020
10787NAT Advanced Diploma of Digital Marketing Student Assessment Guide: DGMMED001 Plan and conduct email marketing Content 1. Assessment Instructions ...................................................................................................... 4 A. Purpose of this assessment ................................................................................................................. 4 B. What you are required to do ............................................................................................................... 4 2. Assessment Coversheet ....................................................................................................... 6 3. Assessment Questions ......................................................................................................... 7 A. Task A - Plan an email marketing strategy ........................................................................................... 7 B. Task B - Develop email marketing content ......................................................................................... 14 C. Task C - Create and send emails ......................................................................................................... 20 D. Task D - Review email performance and expand internationally ....................................................... 27 Student Assessment Guide: DGMMED001 Version: v20.0 Page 4 of 29 Developed by: ACBI Approved by: DoS Issued: April 2020 Review: April 2020
10787NAT Advanced Diploma of Digital Marketing Student Assessment Guide: DGMMED001 Plan and conduct email marketing 1. Assessment Instructions A. Purpose of this assessment This assessment will develop your skills and knowledge required to conduct email marketing through design of emails that create brand awareness, consideration, generate leads, and retain customers. To achieve competency in this unit you must demonstrate your ability to: 1. Plan an email marketing strategy 2. Develop email marketing content 3. Manage email creation 4. Measure and review email marketing performance 5. Expand digital marketing B. What you are required to do Step 1. Read the provided resources Before attempting this assessment, ensure you have accessed and read the following resources available on Moodle ACBI Digital Marketing Academy Documents in the DGMMED001 Case study folder Step 2. Complete 4 tasks For this assessment, you are required to complete the 4 tasks provided below:

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