Julia Campagnani Evangelho - DGMMED001 Marking Guide and Observation.pdf

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10787NAT Advanced Diploma of Digital MarketingMarking Guide: DGMMED001 Plan and conduct email marketingMarking Guide: DGMMED001Version: v20.0Page 1 of 7Developed by: ACBIApproved by: DoSIssued: April 2020Reviewed: April 2020DGMMED001 Marking Guide for Tasks A-DCandidate name:Julia Campagnani EvangelhoUnit of Competency:DGMMED001 Plan and conduct emailmarketingAssessment and marking criteria:The Trainer & Assessor is to place a tick ‘’ in the appropriate column for each criteriato assessthe Candidate as Satisfactory (S) or Not Satisfactory (NS).Task A - Plan an email marketing strategyDid the Candidate:SNSCommentsA1:Review the feedback from relevant stakeholdersdetailed in the provided case study? Then describewhat changes they can see are required to the existingemail strategy?A2:Set up a meeting with:They, acting as the Digital MarketingManager at Awesomeness?The Head of Marketing at Awesomeness, asrole played by another student in their unit?Use the meeting to discuss and clarify:Goals and objectives for the email campaigns,including Key Performance Indicators (KPIs)?What changes are required to the existingemail strategy?Other requirements for email campaigns?After the meeting, record notes of what wasdiscussed, including the agreed goals, objectives andKPIs?A3:Research competitors’ email marketing andprovide examples? Describe two or more insights fromthese examples can theyapply to Awesomeness’ emailmarketing strategy?A4:Research current email marketing trends?Describe what of two of these trends are, and why
10787NAT Advanced Diploma of Digital MarketingMarking Guide: DGMMED001 Plan and conduct email marketingMarking Guide: DGMMED001Version: v20.0Page 2 of 7Developed by: ACBIApproved by: DoSIssued: April 2020Reviewed: April 2020they do or don'tplan to use them in Awesomeness’email campaigns?A5:Using the campaign performance data provided inthe scenario, review Awesomeness company’s emailperformance for the previous year? Conduct an auditby determining the average open rate, click rate,unsubscribe rate and total revenue?A6:For each objective, name a relevant metric theywould use to measure its success as well as the KeyPerformance Indicator they would set?A7:Describe how the email objectives and keyperformance indicators (KPIs) they set in the previousquestion (Task A, Question A6) that align toAwesomeness’ business and digital marketing goals?

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Term
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Tags
E mail, Task A

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