Torrens UniversityMKT600–Assessment 1: MARKETING20/03/2020MKT600–Assessment 1:MARKETINGDiego FariasSTUDENT ID: 00272530TMKT600: MARKETINGASSESSMENT 1: SITUATION ANALYSES
MKT600–Assessment 1: MARKETING20/03/2020CONTENTS1.Introduction / Background...................................................................................................32.TOPIC1...........................................................................................................................33.TOPIC2...........................................................................................................................54.TOPIC3...........................................................................................................................65.TOPIC4...........................................................................................................................8References.......................................................................................................................10P a g e2 | 11
MKT600–Assessment 1: MARKETING20/03/20201.INTRODUCTION / BACKGROUNDThis assessment will address a development of MarketingEnvironmental Analysis that comprises both the micro-environmentand macro-environment of AUAV company.2.TOPIC1Value propositionTo begin with, According to Sukhraj (2018), a great value proposition isa statement that paints a clear picture of what your brand has to offerfor prospects. Moreover, avalue proposition tells prospects whythey should do business with you rather than your competitors,and makes the benefits of your products or services crystalclear from the outset.Hence, many businesses either bury theirvalue proposition in buzzwords or trite, meaningless slogans, or don’tbother highlighting it on their site and in their marketing campaigns(Shewan, 2019).Going further, according to AUAV (2020), the company in which we areconducting this analysis, it says only that their value proposition isrelated to providing professional aerial mapping, survey and inspectionservices throughout the country using our cutting-edge dronetechnology.Core ValueFirstly, according to SoftareAvaliacao (2020), it says it is important tomention that when a company is created it is already impregnated withits own culture. A company's values are more than the motivations thatdetermine how it will be managed. It is the beliefs and attitudes thatwill give a specific organization its identity. These items alsopresuppose the set of rules that employees must comply with in orderto obtain positive results, therefore, they are also the ethics behindbusiness behaviours. In this way, according to AUAV (2020), thecompany makes clear in its statement that their dedicated staff provideprofessional services using Unmanned Aerial Vehicles (UAVs, moreknown commonly as ‘drones’). Furthermore, they mention that whetheryou are looking for visual or thermal asset inspections, high-resolution3D aerial maps, stockpile volume analysis or anything else requiringairborne sensing, we have experienced staff and the best equipment toreliably deliver accurate and high- quality outputs. Our highly skilledP a g e3 | 11
MKT600–Assessment 1: MARKETING20/03/2020and diverse staff resources enable us to value add to collected datawith in-house analytical skills and reporting.Consumer BehaviourInitially, according to Opentextbc (2020), to understand buyerbehavior, marketers must understand how customers make buyingdecisions. Consumers and businesses have processes for makingdecisions about purchases. These decision-making processes areaffected by cultural, social, individual, and psychological factors. Theconsumer decision-making process has several steps such as, needrecognition, information search, evaluation of alternative, purchase,
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