Session 2 Regional Strategies for Global Leadership.pdf -...

This preview shows page 1 - 2 out of 2 pages.

Global as well as regional companies need to think through strategy at the regional level. Key learnings of Global Economy Geographic and other distinctions haven't been submerged by the rising tide of globalization 1. Regionally focused strategies are not just a halfway house between local and global strategies but a discrete family of strategies. 2. Countries that are relatively close to one another are also likely to share commonalities along the other dimensions. What's more, those similarities have intensified in the past few decades through free trade agreements, regional trade preferences and tax treaties, and even currency unification, with NAFTA and the European Union supplying the two most obvious examples. Regional strategies can be classified into five types The Home Base Strategy Companies generally start their international expansion by serving nearby foreign markets from their home base, locating all their R&D and, usually, manufacturing in their country of origin.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture