Session 2 When You Should Go Global.pdf - Session 2 When...

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Idea Brief Need to conduct a rigorous self-assessment to gage the likelihood of success Major Questions to ask before going Global: Are there potential benefits for our company? - check if your firms offering is adding value/ satisfying any need in the target market in any way. - where and when would the benefits of globalization show up in the financial statements? - What is the expected economic value of each benefit? - How detailed and solid is our understanding of each benefit? - What is the hard evidence that other companies in similar circumstances have been able to realize these benefits in practice? Do we have the necessary management skills? - capabilities to realize the potential - management key needed to unlock the coffer holding

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