Marketing 3000 Lecture Quizzes
Chapter 1: Intro to Marketing
Which of the following is NOT part of the marketing mix?
WHO TO SELL TO?
Your boss says to you, “People are going to buy our product because we have the best product with
the latest and greatest features!” This statement most likely reflects which marketing orientations?
True or False: To be successful, a company should set expectations for its products as high as
“Share of customer” is best demonstrated by:
HOW MUCH OF YOUR GROCERIES ARE BOUGHT AT
Chapter 2: Marketing Strategy
LG wants to increase its sales among its current cell phone customers by introducing accessories
A company has an employee training program that helps it develop workers that are more efficient
Some companies may define their mission in terms of the products or technologies they sell. Why
Campbell’s Soup has divided the market of soup consumers into distinct groups that have different
needs. For these different groups, they have developed different types of soups, including, Chunky,
Home Style, Healthy Request, and Soup on the Go. This process of dividing the market into distinct
Chapter 3: Marketing Environment
American Airlines is preparing a newsletter that it will distribute to employees. Which of the
Chapter 4: Marketing Research