Monroe’s Motivated Sequence Now if you want your persuasive speech to motivate your audience to acti

Audience concrete steps to move forward with the

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audience concrete steps to move forward with the solutionMonroe’s Motivated Sequence Now if you want your persuasive speech to motivate your audience to action, consider organizing it with Monroe's motivated sequence. This is often used in sales to prompt customers into action. In the first step ATTENTION, you hook your audience by making the subject relevant to them. The second step NEED presents evidence showing a problem or a want that has to be addressed. In the third step SATISFACTION you offer a solution and persuade the audience that it's feasible. Visualization helps the audience imagine the positive results of adopting a solution or the negative results of not doing so. An Action gives your audience concrete steps to move forward with the solutionMonroe’s Motivated Sequence Now if you want your persuasive speech to motivate your audience to action, consider organizing it with Monroe's motivated sequence. This is often used in sales to prompt customers into action. In the first step ATTENTION, you hook your audience by making the subject relevant to them. The second step NEED presents evidence showing a problem or a want that has to be addressed. In the third step SATISFACTION you offer a solution and persuade the audience that it's feasible. Visualization helps the audience imagine the positive results of adopting a solution or the negative results of not doing so. An Action gives your audience concrete steps to move forward with the solution
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  • Winter '11
  • victor
  • Psychology, Regulatory Focus Theory, Monroe's motivated sequence, Alan H. Monroe

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