Students are also reminded to refer to policies and procedures related: Code of Academic Conduct, Improper/Disruptive Behaviour, Appeal of Final Grades, Concerns Related to Instruction, Attendance, etc. found on the College website. For more informat ion about the School of Management programs, please contact the School’s program advisors (see advising schedule on the LSM website at - of-management/contact.html ) or email [email protected] . They are your first point of contact for many Department and program related enquiries, including course planning, program advice, program switching, and Departmental policies. : LSMLangara
Course Outline Fall 201830 – R June 29, 2018 Page 5 of 6 Refer to the Langara College website for more information on Important Dates. Week Day Topics and Deliverables 1 Sep 5 Introduction to MARK 2430 / Marketing Today (CH 1) 2 Sep 10 / 12 Strategic Planning (CH 2) / Project Workshop 3 Sep 17 / 19 Collecting & Analyzing Marketing Information (CH 3) / Case Workshop 4 Sep 24 / 26 Competitive Advantage & Strategic Focus (CH 4) CASE STUDY Presentations: Apple/BP 5 Oct 1 / 3 Customers, Segmentation & Target Marketing (CH 5) CASE STUDIES: Chevrolet/Gillette 6 Oct 8 / 10 Oct 8 – College closed - Thanksgiving Day Marketing Programs (CH 6) – 4 Ps 7 Oct 15 / 17 **Mid-term Exam** CASE STUDIES: IKEA 8 Oct 22 / 24 Branding & Positioning (CH 7) CASE STUDIES: Mattel / Wyndham LAST DAY TO WITHDRAW IS (BEFORE 2100 HOURS VANCOUVER TIME) OCTOBER 27, 2018 FOR REGULAR SEMESTER COURSES 9 Oct 29 / 31 Ethics & Social Responsibility (CH 8) CASE STUDIES: USA TODAY 10 Nov 5 / 7 Marketing Implementation & Control (CH 9) Instructor / Team Meetings 11 Nov 12 / 14 Nov 12 – College closed - In lieu of Remembrance Day Develop & Maintain Customer Relationships (CH 10) 12 Nov 19 / 21 Case Study Team Report – DUE ** Case Study Team Presentation #2** 13 Nov 26 / 28 ** Case Study Team Presentation #2** FINAL EXAMINATION PERIOD: Check the final exam schedule on the Langara website for the exact date and time. The college requires you to be available to sit final examinations during this period. If you miss the final examination you will receive an ‘N’ on your permanent academic transcript. 14 Dec 3 Dec 3 - Last day of classes for Fall Semester 2018. Course Review & Final Exam Preparation 15 Dec 5-17 Final Examination Period. Dec 31 Last day of Fall Semester.
Course Outline Fall 201830 – R June 29, 2018 Page 6 of 6 College Policies As a student at Langara, you are responsible for familiarizing yourself and complying with the following policies: B3008 Human Rights Policy / Accommodation of Religious and Spiritual Practice Guideline B3009 Sexual Violence and Misconduct / Procedures for Students E1003 - Student Code of Conduct E2008 - Academic Standing - Academic Probation and Academic Suspension E2006 - Appeal of Final Grade E2011 - Withdrawal from Courses F1002 - Concerns about Instruction F1004 - Code of Academic Conduct G1004 – Video Surveillance Or go to: - responsibilities.html or
- Fall '18
- Marketing, 1969, 1968, 1942, 1946