Dogs packaging was only recently added. Applegate's Organic Uncured Beef Hot Dogs claims that there are no antibiotics used. Humanely raised meat is raised without antibiotics. Therefore the consumer will be ethical because he/she is buying meat to support humanely raised animals that are raised without antibiotics. When animals are given antibiotics, it is implied that they are in crowded farms where diseases are easily caught. They are also given antibiotics to strengthen them, or increase their growth to have more meat. On the package next to the "Humanely raised" statement is "No Antibiotics Used" also in all capital letters. The font here is also larger than others. The font color is also white on the blue background. This ethical appeal can attract those who want to eat healthy because these hot dogs are organic and has no antibiotics. It can also appeal to those with higher income who can afford to purchase organic beef hot dogs that do not contain any antibiotics. These terms may also appeal to the teenage age group who are new to learning about humanely raising animals on a farm. On the website, Applegate states, "We are happy to announce that as of July 2015, all of our products are free from GM ingredients". They acknowledge the fact that antibiotics and GMOs impact the environment and human health in a negative way, therefore they got rid of it for the better. Under the "Missions" tab, there is a section called "Eaters". When clicked on, the website explains what they want to educate their consumers on. It says, "As an eater, you have an opportunity to change the food system every time you purchase food. When you buy from people or companies that produce food using sustainable farming practices, you're casting a vote in support of family farms, humanely treated
animals, vital communities, and good health". This clearly is implying that Applegate is making an appeal to the environment and animal welfare. Underneath this little paragraph are many programs and organizations that are promoted within the website. The first one is called, "Citizens against superbugs". The titles of each organization is in all capital letters and red fonts. This organization is a "Facebook community that seeks to raise awareness about antibiotic resistance due to overuse in agriculture". There is a picture of a cow that is standing on grass with clouds behind it. A quote is then under it stating the negatives of antibiotics Another organization that is listed is "Green America". This organization is a "Member of NON-CMU Working Group, a coalition working to increase the supply of NON-GMO animal feed." This group supports the environmental appeal of antibiotics that Applegate is trying to claim. Now after researching on the Applegate website and reading all of their claims, are they even true? Applegate.com claims that their mission is to "Change the Meat We Eat" by raising animals humanely without antibiotics and hormones. But according to Agriculturesociety.com, Applegate has two different types of meats, Organic and Natural. Although they stress that they
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- Fall '07
- Applegate, beef hot dogs