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According to newsroom, website states that Hilton worldwide had helped communities in need by expanding the largest soap recycling program. According tothe article 750 properties and 1370 hotels under Hilton hotelchain has donated 4 million soap bars to be recycled and handed out to people in need in Africa. [HIL16]The blue ocean strategy described in part B is another good example for Hilton to implement Social value creation. Since it creates a market where competitors should have renewable energy powered hotels and low pollution in order to compete. This indirectly creates a notable difference towards society. This strategy will be equipped with cutting edge technology that would be used to make more and more socially beneficial innovations such as 100% recycling of all the hotel waste, architecturally creating rooms which minimize the use of Air conditioning andetc.Corporate Strategy Review10
Balance scorecard Hilton’s balance scorecard has become the primary tool used by them when reviewing corporate strategies. The use of balanced scorecard is critical for Hilton value chain as it breaks down the corporate long term strategies to much smaller short term achievable day today objectives. It uses financial and non-financial indicators to give a performance report of various factors that create Hiltons’ value.To measure the performance, an individualized balanced scorecard is given to each and everyone from front line managers to corporate staff. By handing them to everyindividual, they are aware of what is expected out of them and how well they have been doing at the given time.The results if using the scorecards at Hilton had increased the overall satisfaction of the employees and increased their likelihood to recommend Hilton to someone. The use of balanced scorecard at strategic levels has resulted in increased brand equity for Hilton. This increased brand equity had rated Hilton Garden Inn franchise above all the competitors in the market. This has also increased the teamwork among the employees since they are motivated to work together in achieving more and reaching the objectives faster.11
ReferencesAaltodoc.aalto.fi. (2018). Identification of Investment Opportunities in Urban Regeneration Projects. [online] Available at: Manos_2015.pdf?sequence=1 [Accessed 6 Jan. 2018].Allied Market Research. (2018). Luxury Hotel Market by Type (Business Hotels, Airport Hotels, Suite Hotels, Resorts) - Global Opportunity Analysis and Industry Forecast, 2014 - 2022. [online] Available at: [Accessed 5 Jan. 2018].Arlene Satchell, S. (2018). Hilton beach hotel to power up wind energy soon. [online] Sun-Sentinel.com. Available at: -hilton-lauderdale-wind-turbines-update-20130821-story.html [Accessed 5 Jan. 2018].Cederholm, T. and Realist, M. (2018). Hilton’s market share in the domestic and international market. [online] Finance.yahoo.com. Available at: -172011000.html [Accessed 5 Jan. 2018].