One segment of the business market has primary goals

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29. One segment of the business market has primary goals that differ from the ordinary business goals such as profit, market share, or return on investment. This segment includes many schools, churches, and civic clubs. Which business market is this? a. Institution b. OEM c. Service d. Provider e. Reseller ANS: A Institutions such as schools, churches, and hospitals have service or activity goals, but not profit goals, yet are an important business market. PTS: 1 REF: 105 OBJ: 07-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Customer 30. Which of the following is the BEST example of an institution market? PTS: 1 REF: 105 OBJ: 07-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer 31. Organon Teknina sells inexpensive equipment to detect E.coli, listeria, or salmonella bacteria in food. The company serves not-for-profit institutions that need to regularly check food quality. Organon Teknina would be LEAST likely to sell to: PTS: 1 REF: 105 OBJ: 07-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer
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32. What would a U.S. company that manufactures the lighted signs used in amusement parks, at outdoor sports arenas, for restaurant promotion, and by state departments of transportation on the sides of roads use to facilitate its market segmentation and targeting if it wanted data that were readily available and usable? PTS: 1 REF: 105-106 OBJ: 07-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Research
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