100%(1)1 out of 1 people found this document helpful
This preview shows page 1 - 2 out of 2 pages.
from its rivals that only takes around 22% of it. (Bhasin, 2017) Market survey showedthat internet users with 560 million in China was spending 20 hours online per week onAlibaba and its user is still continue increasing in this two years. (Forbes.com, 2017) Thepayment method which is called Alipay is lower cost on each transaction for their usersalso being a reason why their market share is higher than its rivals.Strong leadership from visionary Leader of Alibaba, Jack Ma.Similar to other successful company like Apple, it is very important to have a visionaryleader in the first place and Jack Ma who initially strongly believe on his visionary ideaon e-commerce business and successfully persuaded his 17 friends to be partners.(Bhasin, 2017) Later on he bring his vision into reality of which is attributable to the roadof success for Alibaba and his leadership way is very important key in visualizing hisvision. E.g. He treated his employees well in early stage then focus on increasingcustomers when company is in growing stage. This result in increasing reputation of theAlibaba Company which also increase confidence of investors to invest on Alibaba and
subsequently Alibaba has become one of the top 10 most valuable and largest companiesin the world. Bhasin, H. (2017). SWOT analysis of Alibaba - Alibaba.com SWOT analysis.[Online] Marketing91. Available at: [Accessed 1 Dec. 2017].Forbes.com. (2017). Forbes Welcome.[Online] Available at: -advantages/#48854d8e70a6[Accessed 1 Dec. 2017].Quora. (2017). what is Alibaba's biggest strength that made it a market leader in Chinafor e-commerce? [Online] Available at: -biggest-strength-that-made-it-a-market-leader-in-China-for-e-commerce[Accessed 1 Dec. 2017].