Bhasin 2017 Market survey showed that internet users with 560 million in China

Bhasin 2017 market survey showed that internet users

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from its rivals that only takes around 22% of it. (Bhasin, 2017) Market survey showed that internet users with 560 million in China was spending 20 hours online per week on Alibaba and its user is still continue increasing in this two years. (Forbes.com, 2017) The payment method which is called Alipay is lower cost on each transaction for their users also being a reason why their market share is higher than its rivals. Strong leadership from visionary Leader of Alibaba, Jack Ma. Similar to other successful company like Apple, it is very important to have a visionary leader in the first place and Jack Ma who initially strongly believe on his visionary idea on e-commerce business and successfully persuaded his 17 friends to be partners. (Bhasin, 2017) Later on he bring his vision into reality of which is attributable to the road of success for Alibaba and his leadership way is very important key in visualizing his vision. E.g. He treated his employees well in early stage then focus on increasing customers when company is in growing stage. This result in increasing reputation of the Alibaba Company which also increase confidence of investors to invest on Alibaba and
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subsequently Alibaba has become one of the top 10 most valuable and largest companies in the world. Bhasin, H. (2017). SWOT analysis of Alibaba - Alibaba.com SWOT analysis. [Online] Marketing91. Available at: [Accessed 1 Dec. 2017]. Forbes.com. (2017). Forbes Welcome. [Online] Available at: - advantages/#48854d8e70a6 [Accessed 1 Dec. 2017]. Quora. (2017). what is Alibaba's biggest strength that made it a market leader in China for e-commerce? [Online] Available at: - biggest-strength-that-made-it-a-market-leader-in-China-for-e-commerce [Accessed 1 Dec. 2017].
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