Future of CC Music Agency In order to deal with these processes effectively and

Future of cc music agency in order to deal with these

This preview shows page 14 - 16 out of 21 pages.

Future of CC Music Agency In order to deal with these processes effectively and efficiently, CC Music must develop and implement a new business approach which will begin with defining the organizational goals and creating a new organizational structure. This structure must be facilitated by the integration of the ERP Next software solution as described in the previous section. ERP Next integrates features of both ERP and CRM softwares. According to [ CITATION Jen17 \l 1033 ] ‘managing each customer with a standard process is not beneficial. By leveraging the functionalities of both CRM and ERP, a company can conduct the most effective sales…CRM and ERP systems use different approaches to increase the overall profitability of a business. CRM is more focused on the front-end whereas ERP focuses on the back-end functions and departments of a company.’ In so doing, there appears to be a need to link all of the resources in a way that allows these to be controlled, creatively, flexibly, and educationally. From this point of view, there is also a need to determine the significant processes within the entire organization [ CITATION Bas09 \l 1033 ]. These processes have been identified in the Proposed Business Process Models above. Since CC Music is a small company of 4 members of staff, the organizational structure of the company will allow for combination of departments which are usually independent in larger organizations. I believe that given the current stage of CC Music, there are 6 important departments which need to be monitored and managed by the staff so that the company can meet
Image of page 14

Subscribe to view the full document.

its business goals. These are; (1) Project Management, (2) Finance, (3) IT, (4) Finance, (5) CRM and Marketing and (6) Communications. Given the democratic style of management at CC Music, the staff determines which tasks should be allocation to whom since there will be 4 members and 6 main departments. As CC Music evolves, the roles and workload within these departments will change and require much more members and as such the staff will increase. However, the company hasn’t reached that stage which would require a much more in-depth analysis. The subsequent paragraphs explains how CC Music are going to achieve their goals. We must keep in mind that aquiring additional personel at the startup stage of the company isnt necessary since the main purpose of implementing the information system is to increase efficiency, competitiveness and flexibility. Project Management This department will be controlled by Chris and Clive who would be responsible for managing all gigs, studio sessions, TV and radio performances since they both have considerable experience within the music industry. This will be easily integrated since the calendars will be automatically updated whenever bookings are confirmed on the website. The system also maintains timesheets that are utilized when undertaking various projects.
Image of page 15
Image of page 16
  • Spring '19
  • Mballin

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes