Indonesian logging companies harvest the rain forests

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13. Indonesian logging companies harvest the rain forests for timber and assume that a market exists for their products. The typical Indonesian logging company has a(n) _____ orientation. a. exchange b. product c. production d. sales e. environmental ANS: C A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. PTS: 1 REF: 4 OBJ: 01-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 14. Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace. PTS: 1 REF: 4 OBJ: 01-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 15. A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation.
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PTS: 1 REF: 4 OBJ: 01-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 16. Researchers at PPG Industries spent considerable time, effort, and money developing a bluish wind- shield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be significantly better than existing windshields even though it was more expensive and of a different color than the current models on the market. This scenario suggests PPG most likely has a(n) _____ orientation. PTS: 1 REF: 4 OBJ: 01-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 17. A newspaper ad for a hospital that states, “We have the most modern delivery rooms and state-of-the art medical equipment,” is an indication of which marketing management philosophy? a. sales b. customer c. market d. societal e. production ANS: E A production orientation focuses on the internal capabilities of the firm. PTS: 1 REF: 4-5 OBJ: 01-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy | TB&E Model Promotion
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