Student Assessment Guide: BSBADV605 Version: v19.0 Page 14 of 17 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: October 2019
BSB61315 Advanced Diploma of Marketing and Communication Student Assessment Guide: BSBADV605 Evaluate campaign effectiveness 4. Student Self Checklist A. Student Self Checklist for Tasks A - D Candidate name: Unit of Competency: BSBADV605 Evaluate campaign effectiveness Instructions: Place a tick ‘ ✓ ’ in the Yes (“Y”) column for each question you have completed all parts for. Task A - Demonstrate advertising evaluation knowledge Did you: Y ✓ A1: Describe Premium Pet Supplies’ process for budget planning? A2: Explain two or more techniques for evaluating the effectiveness of an advertising campaign? A3: Explain two or more techniques for managing contingencies that may occur when developing or implementing an advertising campaign? A4: Identify at least two laws, two regulations and two standards that affect advertising in Australia? Then explain key features of each one? A5: Identify two or more specifications that are found in the advertising, creative and media briefs? Explain the importance of these specifications to an advertising campaign? Task B - Develop a campaign evaluation strategy Did you: Y ✓ B1: Develop an evaluation strategy for Premium Pet Supplies’ upcoming “Spoil Your Pet” campaign which outlines: A brief summary of Premium Pet Supplies’ “spoil your pet” campaign? Specific performance standards for overall campaign performance? Specific performance standards for each media channel and platform? Student Assessment Guide: BSBADV605 Version: v19.0 Page 15 of 17 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: October 2019
BSB61315 Advanced Diploma of Marketing and Communication Student Assessment Guide: BSBADV605 Evaluate campaign effectiveness Processes that will be used to monitor the campaign and assess its effectiveness? Acceptable legal and ethical standards for the campaign’s advertisements? How advertisements will be assessed to against legal and ethical standards? Processes that will be used to correct advertisement that do not meet legal and ethical standards? Use the “BSBAD605 Campaign evaluation strategy template” document provided on Moodle to create your strategy? Save your strategy as “BSBAD605 Campaign evaluation strategy – Your Name”, replacing “Your Name” with your first and last names? Ensure you upload this document as part of your assessment submission? Task C - Implement campaign evaluation strategy Did you: Y ✓ C1: Prepare a post-campaign report which evaluates the effectiveness of Premium Pet Supplies’ “Spoil Your Pet” campaign? Ensure your report includes an evaluation of: Overall effectiveness of the advertising campaign?
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