c New media Websites and mobile phones that support a sales promotion For

C new media websites and mobile phones that support a

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(c) New media - Websites and mobile phones that support a sales promotion. For example, in the United Kingdom, Nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect. (d) Merchandising additions such as dump bins, point-of-sale materials and product demonstrations. (e) Free gifts e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich.
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(f) Discounted prices e.g. Budget airline such as EasyJet and Ryanair, e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced. (g) Joint promotions between brands owned by a company, or with another company's brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals. (Reference: Armstrong Garry and Kotler Philip(2016). Marketing: An Introduction(13 th Edition). London: pearson PLC) After years of tepid volume growth, the Indian lubricants space has seen traction in CY16. Core volume of major listed entities- Castrol India and Gulf oil Lubricants- have grown by 7%/13% in CY16 YTD, versus a 5 CAGR of -3%/+7%. Recent growth was driven by continued momentum in personal mobility space coupled with some recovery in commercial vehicle and industrial segments. We see steady margins and volume recovery based on a benign oil price environment, strong auto and industrial fuel consumption,. We expect lubricant market to see better profitability and initiate coverage on Castrol India/ Gulf oil with buy rating and target price of 550/950 .( phillip Capital India Private limited(2012), “Indian lubricant sector”, page no. 1) The Castrol master brand enjoys an unprompted brand awareness of 92 percent among consumers . (Nielsen AC, Brand tracker, 2015) Company provides 21 days credit for industrial distributors, while only 4-5 days for automobiles lubricant distributors. Industrial distributor’s margin is 3 to 5 % while other distributor’s margin is 7-8%. Retailers are given. Retailers are given 15-20 days with cash support and margin for retailers is 10-15%. Price is constant across pan India . (Kumar Amit, 2010, Margin structure and credit terms, Castrol India sales and distribution, Page no. 10)
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The lubricant industry in India is dominated by national oil companies namely IOC, BPCL, HPCL that account for almost half of market share. Rest of market includes private multinationals like Shell, Mobile, Total and numerous smaller loyal players. (Daedal research, 2014, Indian automotive and Industrial lubricant market) Chapter- 4 Data Presentation and Analysis 1. How long have you been working with Castrol as dealer?
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  • Fall '17
  • Mahvish ali

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